Practical guides for developers and entrepreneurs building, pricing and launching AI agents in Australia. From the team that built Finley, Archie and Perry.
Each issue is a complete, practical guide — not a think piece. Built for people who are actually building.
The difference between a chatbot, an AI assistant and an AI agent — in plain English. Includes live Australian examples (Finley, Archie and Perry), a decision framework for whether your business needs one, and the three capability tiers that separate hobby projects from production systems.
The exact stack, Anthropic API setup, tool-calling, Australian hosting and compliance prompt engineering. With annotated code examples in Node.js.
Fixed-price ranges by tier, what drives cost up, build vs buy vs white-label comparison, and real monthly running cost estimates with API usage worked examples.
Five proven revenue models, compliance obligations by industry, how to pick your vertical, and the week-by-week timeline from idea to live agent generating leads.
Most businesses don't need a full AI agent. Some do. The honest comparison — architecture, cost, capability and compliance — so you don't overspend on the wrong tool.
New Signal issues land in your inbox before they hit the site. No fluff. Unsubscribe any time.
The Signal covers what we're actually building — AI agent architecture decisions, Australian compliance lessons, what's working and what isn't with real-world agent deployments.
Written by the team behind Finley, Archie and Perry — three live AI agents serving thousands of Australians.